Helping women therapists start, grow and scale a private practice
Business coaching, smarter systems, and AI strategies to attract clients, increase revenue, and grow beyond 1:1.
Business coaching, smarter systems, and AI strategies to attract clients, increase revenue, and grow beyond 1:1.
Dr Brooklyn Storme helps women counsellors, psychologists, and social workers start, grow, and scale profitable private practices.
By combining evidence-informed business coaching, smarter systems, and innovative AI strategies, she helps women attract clients, increase revenue, and build income beyond the therapy room.
From startup clinicians to established practice owners, Brooklyn helps women create businesses that feel aligned, profitable, and built for long-term freedom.
You’ve built the website, posted on social media, listed the practice on Psychology Today™ and on Google Business™
But referrals are inconsistent, bookings are unpredictable and growth feels harder than you anticipated. You feel like you're doing all the right things but it's just not working and you don't know why.

I help women counsellors, psychologists, and social workers build profitable private practices using smarter business strategy, stronger visibility, and innovative AI-powered systems.
My clients don’t just get more ideas. They get direction, confidence, and practical strategies that help them attract clients, increase revenue, and grow beyond 1:1.
✔ Attract more aligned clients
✔ Increase revenue without burnout
✔ Build income beyond 1:1 sessions
✔ Use AI and automation to save time
✔ Grow a business that feels sustainable
Private practice problems in my experience, are rarely about not knowing what to do. They are usually about an internal disconnect between therapist identity and business owner identity.
That disconnect creates hesitation around things like fees and money, marketing the practice and implementing process, systems and policies even when you have the right things in place.
My work focuses on identity, integration, your capacity, implementation and your unique success markers.
Counsellors, psychologists and social workers in private practice who:
Seek feedback
Stay in conversation
Fully implement
Track evidence
Are self-directed & self-accountable
Continue when feeling challenged
Have a growth mindset
Follow through on commitments
My approach does not work unless you do. I'm direct and get straight to the point.
I am a qualified, evidence-based private practice business coach for counsellors, psychologists and social workers in Australia.
My identity-first framework supports therapists to integrate business into their professional identity, creating sustainable, financially secure and values-aligned private practices.
Practice Momentum™ is a proprietary coaching framework developed specifically for private practice.
The biggest gain from working with Dr Brooklyn Storme has been the internal changes. I feel more in control, more confident in my business decisions, and finally able to see myself as both a therapist and a business owner.
Counsellor in Private Practice

After working with Dr Brooklyn Storme, my business grew by over 20% in a year and I now feel confident holding my fees, boundaries and structure.
Counsellor & Supervisor in Private Practice

For the first time, I feel like I really am a business owner and not just a psychologist with a practice. My practice feels ethical, my bookings are consistent, my income grows month-on-month and it aligns with who I am.
Social Worker in Private Practice
Please reach me at support@brooklynstorme.com if you cannot find an answer to your question.
I am a qualified coach with a 30+ year background in private practice (began as a Psychologist) and provide specialist business coaching for counsellors, psychologists and social workers in Australia. I specialise in starting, growing and scaling private practices through a framework that I developed that builds confidence through competence and achieves transformation without leading from strategy so that you can see results and make measurable progress consistently.
Yes. I’ve worked in private practice myself and understand what it’s like to move from practitioner to business owner without a clear map. My work supports counsellors, psychologists and social workers in Australia to navigate that transition through identity-based business coaching, applied implementation and ethical digital competence in private practice. I’m also the creator of Practice Momentum™ and EthicallyAI™
This depends on where you are starting from and what is already in place. While it's completely natural to believe you may be missing a strategy, it's usually not the strategy that's the issue. Women that understand how to approach private practice wearing both a business owner hat and therapist hat tend to see results like fully booked diaries and consistent revenue much more quickly than ones that don't. This is what led to the development of the business coaching framework, Practice Momentum™. If you've ever felt torn between needing the money and feeling uncomfortable charging for your services, you are exactly who I had in mind when I created the program.
AI can help counsellors, psychologists and social workers to market their practice in many ways. Some of these include mapping and planning, assessment of marketing, creation of lead generation and client acquisition processes and more. I have created a full suite of resources that I draw from to help my clients with visibility, attract more inquiries, get more bookings, and become providers of choice for referrers in their niche.
I work with Australian counsellors, psychologists and social workers to build financially viable, professionally grounded private practices through evidence-based business coaching.
Practice Momentum™ is an evidence-informed, identity-first private practice business coaching program for counsellors, psychologists and social workers in Australia, created by myself, Dr Brooklyn Storme so that women can create financial independence AND help their clients without the cognitive dissonance.
Private practice business coach helping women therapists grow with smarter systems, stronger marketing, and innovative AI strategies.
Take the FREE Practice Momentum™ Quiz and receive personalised insights to grow your practice
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🐾 A portion of my profits go towards supporting the work of the Lort Smith Lost Dogs Home each month 🐾
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Legal Disclaimer: Every effort has been made to accurately represent my offers and their potential. The examples used are to illustrate potential results, and are not intended to represent or guarantee that everyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation.
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