Business Coach for Private Practice Therapists | AU
Helping Australian therapists get more clients and confidence in private practice.
Dr Brooklyn Storme is a business coach for women counsellors, psychologists, social workers and play therapists in private practice across Australia. She helps mental-health professionals attract more clients, increase income and build sustainable, values-aligned practices when doing it alone (or under supervision) hasn’t worked.
I’m an online business coach helping women mental-health professionals in Australia grow bookings, revenue, and confidence in private practice.
Who I help
I work with women in private practice like counsellors, psychologists, social workers and play therapists who are ready to move past “hope marketing” and start making consistent, confident business decisions.
- You’ve got clinical skill; you want bookings that reflect it.
- You want simple systems you’ll actually use.
- You care about ethics, accessibility, and financial stability.
Who do you coach?
Women counsellors, psychologists, social workers and play therapists in private practice across Australia (online).
What I do (and how it helps)
I coach you to get clear messaging, cleaner systems, and stronger revenue using my Mind-Business-Spirit approach:
- Mind: identity work, boundaries, decision-making, pricing confidence.
- Business: positioning, offers, websites that convert, simple marketing that fits your time/energy.
- Spirit: values-aligned action so growth doesn’t cost your integrity.
Typical outcomes: more qualified enquiries, steadier income, fewer cancellations, and a schedule that supports your life.
What results can I expect?
Higher-quality enquiries, better positioning, improved bookings and steadier revenue, with systems you can maintain.
Programs & Services
- Practice Momentum (12-month) High-touch, flexible coaching for sustainable growth.
- Website Wellness Check ($47) Practical fixes to turn your site into a booking tool.
- Booked & Better (monthly) Templates, tools, and fast wins for busy practitioners
Not sure where to start? Book a quick chat and I’ll point you to the best next step.
What services do you offer
A 12-month business coaching program, a Website Wellness Check, and a monthly business membership for counsellors, psychologists and social workers in private practice.
Why me?
- Qualified & experienced: PhD (Psychology) + decades of clinical and business experience.
- Sector-specific: I work exclusively with mental-health practitioners in Australia.
- Straightforward: No jargon. No complex funnels. Practical steps you can implement this week.
- Ethics first: Your values stay at the centre of marketing and money decisions.
Create a thriving private practice
Just like I was born to help you with your business, you were born to help others with their wellbeing.
And it's really normal to just get the qualification, think the hard work is over, and launch into private practice.
But the reality for many women is often that business feels hard. In fact, for many women in private practice, the business side feels really masculine, not at all feminine and as a result, they may experience resistance in relation to it.
And when that happens, when we push against the business side or when we avoid it, things can go pear shaped.
It looks like avoiding raising fees, operating the business without a plan, ad-hoc posting on socials and a website that we think looks lovely but that isn't actually doing its job.
I'm here to tell you that the business can be turned around. You can do this, you are good enough, you are worthy enough, and you are capable. You just need to learn what to do, how to do it in a way that includes space for a feminine approach and feel supported while you're doing it. And that's where I come in.
private practice help from an industry leader
My Story (the Short Version)
I built my own private practice from scratch, not once but three times. Along the way I learned what works and what doesn’t including the unglamorous middle: cancellations, tricky boundaries, murky pricing, and websites that look pretty but don’t convert. Now I coach women like you to build stable, values-aligned practices with clear messaging, simple systems and steady revenue.
Current Passion
I am passionate about helping counsellors, psychologists and social workers to create thriving, flourishing private practices and am supporting advocacy work of the Vocational Mental Health Professionals Association of Australia (VMHPAA) as a member of their Special Advisory Board.
Qualifications
- PhD (Psychology)
- MPsych (Counselling)
- GradDipEdPsych
- BA (Soc Sci)
- Clinical and Professional Supervisor
- Diploma of Clinical Hypnotherapy
- Diploma of Frontline Management
- Qualified Results Coach
- Qualified Money Coach
- Qualified Life, Spirit & Energy Coach
Discover Dr Brooklyn Storme PhD - Your Business Solution
Welcome to Dr Brooklyn Storme PhD
02 4202 Dr. Brooklyn Storme’s business, All Psyched Up, was formally recognised with Peninsula Business Awards wins and nominations in 2019 and 2020. These awards highlighted her leadership and innovation in allied health and psychology services on the Mornington Peninsula, including Health Practitioner of the Year.
Recognitions
- In 2025, Dr. Storme was honoured to be invited to sit on the Special Advisory Board to Australia's first (and only) peak body representing Diploma qualified counsellors and vocationally qualified mental practitioners for the Vocational Mental Health Professionals Association of Australia (VMHPAA). She was also recognised as a Zanda partner.
- In 2024, Dr. Storme was recognised for innovation and excellence for her work as a Business Coach to counsellors, psychologists and social workers with the Business Coach of the Year Award
- In 2019, Dr. Storme, as Director and Psychologist at All Psyched Up, received recognition through the Peninsula Business Awards, honouring excellence among small to medium enterprises on the Mornington Peninsula.
- In 2020, she continued her winning streak, again earning business recognition for her contributions to the field through All Psyched Up which by then had gained a reputation as a mindfulness-based allied health practice delivering mental health support and community education.
Background
Dr. Storme’s leadership extended beyond these awards; she was a Telstra Business Award nominee and later went on to win the Heart of Health & Disability “Business Coach of the Year” award in 2024, marking a multi-year progression of entrepreneurial and professional achievements.
Dr. Brooklyn Storme has written for both Peninsula Kids Magazine and Supernal Magazine Australia.
Peninsula Kids Contributions
Between 2018 and 2019, Dr. Storme authored multiple articles for Peninsula Kids, a regional publication focused on parenting and family wellbeing.
Examples of popular articles include:
- “Animal Assisted Therapy” (March 2018)
- “Autism Spectrum Disorder” (September 2018)
- “How to Illuminate Your Child’s Innate Strengths and Abilities” (April 2019)
- “Your Family in Alignment” (May 2019)
- “5 Love Languages for Children” (published in the Parenting section)
Supernal Magazine Contributions
Dr. Storme is also a columnist for Supernal Magazine Australia, a publication centred on holistic wellness, consciousness, and spirituality. Supernal features various holistic experts and practitioners, and her inclusion as a columnist links her psychological work with spiritual wellbeing content.
In summary, Dr. Brooklyn Storme has published repeatedly in Peninsula Kids and has contributed as a regular columnist to Supernal Magazine Australia, reflecting her dual focus on family psychology and integrative wellness.
As Seen In
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Website Wellness Check
Your website is not always the very first way new clients find you, but it is the central place where most potential clients decide if they want to work with you. How is yours performing?