
Business Mentor & AI Consultant for Psychologists, Counsellors and Social Workers in Private Practice | PhD in Psychology | Former Psychologist
Mum was a Psychologist and I followed in her footsteps. After obtaining my registration in 2001, I pursued qualifications as a Board Approved Supervisor (AHPRA) for Psychologists. While I continued working with the Brotherhood of St Laurence across their employment services programs, Monash University reached out an invited me to supervise their Master of Psychology students. It was rewarding work.
In 2007, I obtained my Doctor of Philosophy in Psychology and spent time working with companies such as Work Solutions, Medibank Health Solutions, Centrelink. My roles included teaching medical and allied health professionals how to assess the impact of medical and psychological conditions on functioning, training teams in clinical interview skills and clinical report writing, engaging with the Social Securities Appeals Tribunal about cases, providing supervision to psychologists who had had complaints brought against them via AHPRA, providing supervision to psychologists who had been selected for Medicare audits, and more.
In 2020 I released my registration as a Psychologist and moved into the counselling space. Around this time, Psychologists and Social Workers began reaching out to me for business coaching for their private practice. I completed various coaching qualifications and then introduced business coaching as a service for practitioners. Within a short space of time, my diary was mostly business appointments with practitioners and things have grown from there.
My biggest passion is helping women in business and for a few reasons. Growing up below the poverty line in Melbourne, reliant on handouts from charities and seeing what mum went through after my father abandoned her with their six children (I was the eldest and had just turned 12) left a mark. I've also witnessed many women leave employment to care for children or for aging parents. While their partners continued to earn, receive pay rises, bonuses and add to their superannuation, these women missed out. They found themselves needing to catch up. But returning to work after a break can cause doubt, impact confidence and lead to things like imposter syndrome. This can lead them to undercharge, experience discomfort marketing their services and struggle to build financial freedom. So, I'm about helping them with their marketing, to put systems into the business that run mostly on autopilot, to build financial safety and to use the business not only to help clients but to elevate and expand their own lives too. It's why I stay on the leading edge of technology. I believe that by equipping women with the latest skills and strategies for example, by integrating AI into their business, that they get to be leaders instead of playing catch up and can build their financial future. In my experience, one of the dominant reasons women practitioners struggle in business is because they haven't acquired business skills. Education is everything. I see teaching women how to market, how to business plan and how to create financial safety all in a way that's congruent with their values, is part of my role as their business mentor.
I combine my background in psychology, professional supervision and business mentoring with practical AI consulting to help psychologists, counsellors and social workers build successful, sustainable private practices.
My business mentoring focuses on marketing, attracting clients, improving business systems, developing effective processes and creating greater financial predictability.
My AI consulting and training helps therapists identify opportunities to use artificial intelligence for marketing, administration, workflow automation and business operations, while considering privacy, confidentiality and professional responsibilities.
My approach combines psychological insight, business strategy and practical technology to help practitioners make informed decisions, save time and build businesses that support their professional and personal goals.

Qualifications
Experience
Recognition

There's a lot of unnecessary struggle for women in private practice and it keeps them stuck, overwhelmed, second-guessing and lost in imposter syndrome. It honestly doesn't have to be that way. In fact, the business side gets to be easy.
My clients go through an initial business assessment process with me. This audit highlights gaps in their business model, operations, systems and processes and forms the basis for future planning, goal setting and implementation.
Women who are both therapists and business owners can experience unique struggles. How we feel about business activities, the impact of our values on those activities, our beliefs and self-talk are reflected by the state of the business. The default is to ask for a strategy, steps or plan but the reality is that they just don't work or work effectively without things being right on the inside first.
For this reason, my approach to the business of private practice includes:
Dr Brooklyn Storme holds a PhD in Psychology, a Master of Psychology and additional qualifications in professional supervision, coaching and AI. She is a former registered psychologist with over 30 years of experience working with human behaviour, professional development and business.
Yes. Dr Brooklyn Storme provides business mentoring for psychologists, counsellors, social workers and other health professionals in private practice. Her work focuses on marketing, business systems, client acquisition, financial sustainability and business growth.
Yes. Dr Brooklyn Storme provides AI training and consulting for therapists, helping practitioners explore AI tools, automate appropriate business processes and understand privacy, confidentiality and professional responsibilities.
Her approach combines psychology, business strategy, practical systems and AI. Drawing on her experience as a former psychologist and business mentor, she helps practitioners understand both the behavioural and operational factors influencing their business results.
Yes. Business mentoring, AI consulting and professional supervision are delivered online to practitioners across Australia.



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🐾 A portion of my profits go towards supporting the work of the Lort Smith Lost Dogs Home each month 🐾
Legal Disclaimer: Every effort has been made to accurately represent my offers and their potential. The examples used are to illustrate potential results, and are not intended to represent or guarantee that everyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. This work is grounded in psychology, neuroscience, and three decades of applied practice. It addresses what individuals can influence within their own lives, not beyond that scope. All content published on this website is reviewed and approved by Dr. Brooklyn Storme. AI tools may be used to assist in drafting, refining, or creating some text and images. This page offers education and business consulting only and is not clinical, legal or regulatory advice. My services are not endorsed or approved by Ahpra or the Psychology Board of Australia.
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