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Dr Brooklyn Storme | Est 1995
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Dr Brooklyn Storme | Est 1995
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About Dr Brooklyn Storme PhD

What I Know

Private practice often begins with a clear intention: to support people well and to build a working life that feels sustainable, ethical and financially secure. For many counsellors, psychologists and social workers, that intention slowly becomes harder to hold as income feels unpredictable, boundaries blur and the business side of practice starts to feel unfamiliar or at odds with our therapist values.

My Mission

My work exists because I have lived this transition myself. I know what it is like to move from practitioner to business owner without a clear map, and to realise that clinical skill alone does not automatically translate into a stable, grounded practice. And I do it differently.

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Start, Grow or Scale Your PRIVATE PRACTICE

Practice Momentum™

Practice Momentum — business coaching for women counsellors, psychologists and social workers

Practice Momentum™ is the first of its kind private practice business coaching framework created specifically for women counsellors, psychologists and social workers in private practice. 


In 30+ years of private practice; having helped 1000s of women with their businesses and as a qualified coach, one thing I know is that for many women, strategies for the most part, don't and won't work unless they align with you and how you see yourself. 


For example, you already know the importance of charging a cancellation fee but maybe avoid it because it doesn't feel right. That's not the strategy being 'off', it's often a misalignment between how you see yourself as a practitioner and how you see yourself as a business owner. The two roles feel incongruent or in conflict so you may tend to lean towards the one that feels best (practitioner). This can look feeling awkward or uncomfortable charging the fee, waiving it or not following it up even though you maybe in a position where you really need the money. That's just one example.


My approach also helps women to understand and use AI the right way in their business. This means cognitive load is reduced, new opportunities are presented, they shift from 'doing' to higher-level thinking and operations in their business and more with a lot less effort. 


Practice Momentum™ also build skills, assuming no prior knowledge, to use AI operationally in business, going beyond using it to  write Facebook™ or Instagram™ posts or content for their websites. AI training for private practice is deliberately included as part of my business coaching framework because it's necessary for the growth and durability of your business. 


As a business owner that's qualified both in coaching and in AI applications, I can tell you that it's not going away. You need to know how to (and how not to) use it. I'll show you how even as a complete beginner who's not tech savvy, how using AI the right way can take your business to unexpected places, fill your practice with opportunity, fill you with inspiration, innovate for your business and that simplify your essential business systems with just a few clicks.


In my years of experience helping women with challenges like this, I've seen practice owners achieve things like double their income, reduce their days, or reduce their 1:1 work and transition to a 1:many business model from alignment. 


The way that I work addresses the underlying conflict that can occur with the practitioner–business owner identity and includes role integration processes that make effective business strategies for client attraction and revenue growth usable in your practice. It was developed specifically for women counsellors, psychologists and social workers that want to start, grow or scale their business with confidence.

Learn About Practice Momentum™

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Frequently Asked Questions

Women counsellors, psychologists, social workers and play therapists in private practice across Australia (online).


Yes. Practice Momentum includes high-touch, message-based coaching with me, plus community and structured check-ins.


Start with the Website Wellness Check to fix the single biggest conversion asset you own. Then we’ll map next steps. If you don't have a website yet, book a complimentary call and I'll help you map next steps.


Yes. I work online with clients nationwide and keep advice aligned with the Australian context.



Evidence-informed private practice business coach for counsellors, psychologists and social workers in Australia.

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Copyright © 2025 Dr Brooklyn Storme - All Rights Reserved - Privacy - Terms

 🐾 A portion of my profits go towards supporting the work of the Lort Smith Lost Dogs Home each month 🐾


Legal Disclaimer: Every effort has been made to accurately represent my offers and their potential. The examples used are to illustrate potential results, and are not intended to represent or guarantee that everyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation.

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