Business coaching for women counsellors, psychologists & social workers
Dr Brooklyn Storme is an evidence-based private practice business coach for counsellors, psychologists and social workers
Dr Brooklyn Storme is an evidence-based private practice business coach for counsellors, psychologists and social workers
Dr Brooklyn Storme is an evidence-based private practice business coach for counsellors, psychologists and social workers in Australia.
You’ve followed the advice, built the website, posted on socials, maybe even taken a course or two. But referrals are slow. Bookings are patchy. And nothing feels solid.
You’re not new to this but the business side of things? That part was never really explained.
And that’s why I help women just like you to start, grow or scale your private practice in a way that feels ethical, sustainable and financially secure.
My clients don’t just get “more strategies.”
They experience real, internal shifts that allow them to finally embody their role as both a therapist and a business owner so the right actions become natural, not forced.
When you work with me, you discover how to attract client, increase your revenue, boost your confidence and achieve your goals, even if your just starting out or an established private practice
Here's How I Help You Start, Grow & Scale Your Private Practice
Evidence-based, identity-first business coaching designed specifically for women in private practice - it's the first and only approach of its kind
Proprietary frameworks that integrate therapist identity with confident business leadership for solo and group pp owners
Support from someone who understands neurodivergence and real-world capacity
A direct, honest approach because your time, energy and wellbeing matter (and so do mine)
Whether you’re starting out, feeling stuck, or ready to stabilise and grow, I’ll support you to build a private practice that feels grounded, aligned and financially secure through business coaching with proprietary frameworks created specifically for counsellors, psychologists and social workers in private practice.

A short assessment for women counsellors, psychologists and social workers who want to understand what’s holding their private practice back and what to focus on next. It measures your practice across four key areas: Practice Identity and Role Integration, Business Implementation, and Growth Readiness
Takes 5 Minutes
Completely Free
Immediate Results
Private practice problems in my experience, are rarely about not knowing what to do. They are usually about an internal disconnect between therapist identity and business owner identity.
That disconnect creates hesitation around things like fees and money, marketing the practice and implementing process, systems and policies even when you have the right things in place.
My work focuses on identity, integration, your capacity, implementation and your unique success markers.
Counsellors, psychologists and social workers in private practice who:
Seek feedback
Stay in conversation
Fully implement
Track evidence
Use accountability
Continue when feeling challenged
Have a growth mindset
Follow through on commitments
My approach does not work unless you do. I'm direct and get straight to the point.
I am a qualified, evidence-based private practice business coach for counsellors, psychologists and social workers in Australia.
My identity-first framework supports therapists to integrate business into their professional identity, creating sustainable, financially secure and values-aligned private practices.
Practice Momentum™ is a proprietary coaching framework developed specifically for private practice.
The biggest gain from working with Dr Brooklyn Storme has been the internal changes. I feel more in control, more confident in my business decisions, and finally able to see myself as both a therapist and a business owner.
Counsellor in Private Practice
After working with Dr Brooklyn Storme, my business grew by over 20% in a year and I now feel confident holding my fees, boundaries and structure.
Counsellor & Supervisor in Private Practice
For the first time, I feel like I really am a business owner and not just a psychologist with a practice. My practice feels ethical, my bookings are consistent, my income grows month-on-month and it aligns with who I am.
Social Worker in Private Practice
Please reach me at support@brooklynstorme.com if you cannot find an answer to your question.
I am a qualified coach with a 30+ year background in private practice (began as a Psychologist) and provide specialist business coaching for counsellors, psychologists and social workers in Australia. I specialise in starting, growing and scaling private practices through a framework that I developed that builds confidence through competence and achieves transformation without leading from strategy so that you can see results and make measurable progress consistently.
Yes. I’ve worked in private practice myself and understand what it’s like to move from practitioner to business owner without a clear map. My work supports counsellors, psychologists and social workers in Australia to navigate that transition through identity-based business coaching, applied implementation and ethical digital competence in private practice. I’m also the creator of Practice Momentum™ and EthicallyAI™
This depends on where you are starting from and what is already in place. While it's completely natural to believe you may be missing a strategy, it's usually not the strategy that's the issue. Women that understand how to approach private practice wearing both a business owner hat and therapist hat tend to see results like fully booked diaries and consistent revenue much more quickly than ones that don't. This is what led to the development of the business coaching framework, Practice Momentum™. If you've ever felt torn between needing the money and feeling uncomfortable charging for your services, you are exactly who I had in mind when I created the program.
I support counsellors, psychologists and social workers in Australia through EthicallyAI™, through my digital competence and ethical AI frameworks. This work focuses on professional responsibility, scope, privacy, documentation, consent and safe use of AI systems such as ChatGPT and Claude in private practice and is delivered via practical workshops that may be counted toward annual CPD requirements.
I work with Australian counsellors, psychologists and social workers to build financially viable, professionally grounded private practices through evidence-based business coaching.
Practice Momentum™ is an evidence-informed, identity-first private practice business coaching program for counsellors, psychologists and social workers in Australia, created by myself, Dr Brooklyn Storme so that women can create financial independence AND help their clients without the cognitive dissonance.
Evidence-informed private practice business coach for counsellors, psychologists and social workers in Australia.
Take the FREE Practice Momentum™ Quiz and receive personalised insights to grow your practice
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🐾 A portion of my profits go towards supporting the work of the Lort Smith Lost Dogs Home each month 🐾
Legal Disclaimer: Every effort has been made to accurately represent my offers and their potential. The examples used are to illustrate potential results, and are not intended to represent or guarantee that everyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation.
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Free Quiz
Takes 5 Minutes
Instantly Receive Personalised Insights