The Private Practice Specialist
for Solo Private Practice Owners
for Solo Private Practice Owners
Sarah asked for my help to start her private practice because she was financially dependent on her husband (which was causing increasing feelings of resentment) and because her daughter had just announced her pregnancy. This was the first grandchild and news of the arrival lit a fire beneath her to get the business sorted. Sarah quickly realised that up until now, she'd largely viewed the practice as more of a hobby than a legitimate business but all that needed to change if she was going to be available to support her daughter and babysit her grand baby.
She stated that she needed to take the business more seriously. Sarah desperately wanted the practice to get started and get into profit as quickly as possible so that she could spend as much time with her daughter as she could. She was excited about pram shopping and buying tiny baby clothes. And of course there was no way she was going to let her daughter hire a babysitter when her daughter returned to work - oh no, she was going to be the Nanna and be the one to do all the looking after!
Fast forward and by the end of our work together, Sarah had the right foundations in place for the business - ones that ensured her diary was fully booked - consistently - and that she could do minimal marketing (without using social media because she found it draining). We structured her work week around her new Nanna duties and set the business up to ensure that she had stable income so that she could comfortably splurge on the baby without having to second-guess if she could afford and without having to explain or justify it to her partner.
Jen was a play therapist who came to me because she was sick and tired of the narrative about needing to have a Masters degree in Play Therapy in order to be an effective therapist. Although she disagreed with the narrative, it had nonetheless worn down her self-confidence and she was finding herself in a place of wanting to start a business but unsure if she could really do it and make it a success.
When she was day dreaming about having her own business, Jen would often wonder about what she could charge for her sessions and openly shared that she'd never run a business before and 'had no idea what she was doing'. It all felt like it was too hard sometimes and so she found herself not really committing to anything.
At the time, Jen was working for a group private practice full of other therapist from psychologists, to social workers, O.Ts to Speechies and she'd been getting rave reviews from clients. Based on this, there were definitely times when she'd find herself thinking, 'how hard can it be?' to run a private practice. She also knew that doing it herself would free up her time to spend with her own little ones.
By the time we'd finished working together, Jen had named and branded her practice, opened it (to paying clients!) and had secured a new referral pathway that mean she could completely ditch her 9-5 at the group practice AND any ideas she'd been dreading about social media marketing. It's been about two years since we worked together and her business is doing really well and I just could not be happier for her.
Lisa reached out for my help following an AHPRA complaint that had been made about her by a client. She was highly anxious, couldn't focus on her work, wasn't sleeping and just felt so alone. She daren't tell a soul in the psychologist community about what had happened because although she'd done nothing wrong, she'd seen the stigma that other psychologists who'd gone before her had experienced and she wanted none of it. She needed support, not more questions and her confidence was at an all-time low.
During her work at an organisation that specialised in supporting victims of Domestic and Family Violence, the partner of a client she'd been working with had made the complaint about her. And, it was while coming back on the bus from a team building day that she received the call from an administrator from AHPRA, advising her that a complaint had been made against her and notifying her that a copy of the complaint would be sent to her via email that day.
Lisa had never been 'in trouble' before and she had no idea what to do. It was not an easy time and Lisa needed a lot of support - everything from education about the process, demystification of the process, practical next steps, self-care support, anxiety management tools and more.
We met regularly and I provided her with additional email support between our sessions. The investigation process took about six months and then one day, out of the blue, Lisa received an email from AHPRA with the subject line of the case details and the three letters: NFA (No Further Action).
We are out the other side now and she's resumed her work with confidence building every day and she is just doing an amazing job.
These stories are based on real client experiences, but names and specific details have been changed to protect privacy.
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