PRACTICE MOMENTUM™ BUSINESS COACHING FOR PRIVATE PRACTICE
Ready for Results in Private Practice?
Many women counsellors, psychologists and social workers in Australia experience unpredictable bookings and inconsistent income even though they work incredibly hard in their business. It seems that no matter what marketing strategy they use or policies or processes they have, nothing shifts the needle.
It's natural to reach for another strategy but in my experience, lack of good strategy is rarely the problem. This is why they can find themselves constantly trying new things and still not getting anywhere. The real problem is that they're operating as a therapist when running a profitable practice requires being both a therapist AND a business owner.
When your identity conflicts with what's required to run a business, strategies don't work. You implement them halfway because almost every business decision feels wrong.
Practice Momentum is a 12 month, private 1:1 business coaching program for women mental health professionals in Australia who need more clients, consistent bookings and predictable income. Limited places become available each quarter and are offered after application and interview.
Dr Brooklyn Storme: business coaching for women counsellors, psychologists and social workers
My proven 3-step process for creating a successful practice
Step 1 | Assessment
We begin with the Practice Momentum Method™, an AI integrated assessment of your approach to business and identify your unique 5 domains. Next, we complete a comprehensive assessment of the practice and together with your values-based goals, create your initial 90 day business success plan.
Step 2 | Implementation
You receive tools that support the development and integration of your business identity such as your daily actions generated from your Practice Momentum Profile™. You are provided with resources that make implementation of business strategy including planning, financial management and marketing quicker and easier. Alongside this, you have access to me each weekday for business coaching, business mentoring and business consulting so that you can get things done on your timeline and around your existing commitments. Each day, week and month you are implementing, you move closer to achieving your goal.
Step 3 | Monitoring & Review
Easy to use tools have been created to support you with both self-review and structured review, including specific trackers, spreadsheets and guides. You also have access to weekly reviews of things you are working on, along with Quarterly Reviews with me. Because you have what you need to track your progress, you create an evidence-bank of progress that builds throughout the program so you don't feel 'behind' and can stop comparing your practice to others. You know what you're doing, you're seeing tangible results of doing it and your confidence grows along with your skillset.
PRACTICE MOMENTUM™ ROI
The Value of Investment in Practice Momentum™
Deciding to invest in your business development is a significant decision. It’s a commitment to your future self and the clinical work you love.
In my coaching, we don't just "talk about" business; we build assets. Whether you are launching your first practice or optimising a high-revenue clinic, we look at the data to ensure your practice serves you, not the other way around.
What is Possible?
The data from my current and past cohorts shows a clear trend: when therapists treat their practice like a business, the financial pressure lifts. I have helped therapists just starting out in business to move from $0 to $150k in 12 months, and helped established owners pay down debt while reclaiming two full days of their week.
It's not uncommon for therapists who are in established businesses to be struggling financially either. They often think the challenge is bookings, or clients or their marketing but it's often something else. These therapists work very hard, for long hours, and find it challenging to switch off at night. And they often underpay themselves. My ROI calculator shows that on average, women in Practice Momentum™ get back between x3.56 and x8.72 times their investment.
A Note on Growth
Every practice is unique. Your results will depend on your location, your niche, your clinical experience, and most importantly, your willingness to implement the systems we build together. I don't offer "magic pills" or overnight success. I do offer a proven, evidence-informed framework for therapists who are ready to do the work. I cannot guarantee your specific results, but I can show you the path that many others have taken to reach their version of freedom.
Apply for the next Intake
While intakes happen quarterly, you can apply now without any commitment or obligation.
Simply complete the application form and within a day or two, receive an update on the progress of your application.
Paying herself after not drawing a wage for 3.5 years
Hired her next employee without any drama and did it in 3 weeks
Paying herself after not drawing a wage for 3.5 years
It was at our second 90 Day Planning session that one of my beautiful Practice Momentum clients shared that her biggest win had been been her mindset shift. Since that happened, it created space for her to see opportunities she'd previously missed. By using my Private Practice Sustainability Model, in under a month, she'd started paying herself for the first time in three and a half years and was now wanting to look at how to manage the overflow of clients wanting to see her.
Opening up more days due to increased bookings
Hired her next employee without any drama and did it in 3 weeks
Paying herself after not drawing a wage for 3.5 years
This happened really quickly also. A couples counsellor, relatively new to private practice, also quickly filled her diary and increased her revenue within a month of using the Practice Sustainability Model. So much so in fact that she found herself faced with the decision about whether to open another day or not. She decided to and starts in June. What this means for her is more financial revenue, ability to help more people and a huge boost of confidence that she's on the right path.
Hired her next employee without any drama and did it in 3 weeks
Hired her next employee without any drama and did it in 3 weeks
Hired her next employee without any drama and did it in 3 weeks
Unlike other private practice owners that struggle to fill roles or to even have the successful candidate turn up on their first day, this lovely Momentum client started receiving genuine, qualified inquiries from candidates within days of advertising. She's since welcomed her newest team member and the business is better for it. More clients are being seen, more lives are being changed and the business continues to make not only an impact, but a ripple effect in the local community.
Increased her revenue by 29%
Increased her revenue by 29%
Increased her revenue by 29%
As a result of implementing my Practice Sustainability Model, this lovely Momentum client has received paid speaking gigs (multiple!), opportunities to work with Universities, Supervision clients, guest speaking appearances for high-level events and has recently celebrated her biggest week ever of 1:1 client work around it all, with 20 sessions in the diary. In addition, she recently worked on her financials and shared that she's increased her annual revenue by 29% and she still had 5 weeks to go before end of financial year.
She booked her first holiday
Increased her revenue by 29%
Increased her revenue by 29%
Sometimes you have the right strategies and you 'know' what to do, but for whatever reason, it just doesn't work. That's what happened for this lovely Momentum client. She had weekly and monthly income goals but couldn't make them happen. With support, she became aware of old money stories from her childhood that were now playing out in the business. After we'd cleared them, things began to change. The most significant for her being that she's scheduled her first planned leave / holiday since opening the practice decades ago. She's also implementing the Practice Sustainability Model and breathes easier knowing she has a business that now supports her as much as she had been supporting it.
Doubled her income
Increased her revenue by 29%
Doubled her income
Initially, this beautiful client asked me for help finding clients but it turned out that finding clients wasn't the issue. She had clients in her world but they just weren't booking. There was traffic to her website but a high bounce rate, people looking but not taking action. By shifting the messaging along with a few other simple business strategies, all that changed and by the end of her first quarter in the program, she was celebrating having doubled her business income. Imagine being able to double your income in 12 weeks....?
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